https://youtu.be/KYvTRgagIJ0?si=TZ7_4McvDaKlmPuc

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Welcome to this free resource from Koko (YogrtMedia).

In here I break down the exact framework I use with every single founder I work with. This framework is so effective that it managed to scale a brand from $300k to $1M p/month in the space of 4 weeks + it HALVED their CAC.

Enjoy.

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Step 0.1 - Watch The Winning Ad.

m1655906985768532_9w9x8JoC6JI.mp4

❓STEP 1: The Question Hook (2/3 seconds)

• You start with a question: Why did you create this → Why did I create this?'
• Why it works breakdown:
  • Identifies you as founder
  • Opens curiosity loop → Viewer wants the answer
  • Shows the product immediately
  • Natural entry point to the story

m1655906985768532_9w9x8JoC6JI.mp4

m1427602035175875_QC05_138iQc.mp4

YGRT_1.1_FounderLauren_va 1_9x16.mp4

⚠️ STEP 2: The Personal Problem (15-20 seconds)

Part A: The Setup

• This is the most critical part of the entire ad
• If you get this right, everything else is easier
• Share the specific, relatable problem YOU or something YOU cared about faced"
• what NOT to do:
  • Don't talk about business metrics
  • Don't talk about market gaps
  • Don't talk about money
• What TO do: Talk about the pain

the setup.mp4